Smurfit-Stone Container Corporation is the leader in the paper-packaging industry. Formed by a merger in 1998, the company
has recently had
financial difficulties, illustrated by its inability to show a modest profit. This paper analyzes Smurfit-Stone, utilizing various methods in order to fully understand the company and the environment it operates in. From there, an amended
corporate strategy is offered, along with the anticipated responses from its major competitor. Introduction Mission Statement Corporate Strategies Business Level Strategies Michael Porter's 5 Forces Model S.W.O.T. Analysis Current Financial Weaknesses Balanced Scorecard Soundness Analysis Scenario Analysis Conclusion References