This paper explains that global business environments have become so complex that a strategy, which may have worked successfully
in the past, now calls for new requirements for a different solution; furthermore, solutions are sometimes contradictory to those previously adopted. The author points out that
decentralization has its many advantages, the most notable being the ability and capacity to quickly respond to market challenges and to react to external factors. The paper relates that, in general, any rational organization has profit maximization as its primordial goal; on the other hand, this strategic goal sometimes comes up against many of the company's social and
environmental responsibilities, in some cases causing significant disasters. Table of Contents Strategic Thinking Strategy Formation Strategic Change Business Level Strategy Corporate Level Strategy Network Level Strategy The Industry Context The Organizational Context The International Context Organizational Purpose