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Shvoong Home>Business & Economy>Management & Leadership>Business-to-Business Promotion Management Summary

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Business-to-Business Promotion Management

Book Summary by: AcaDemon    


This paper explains that business-to-business (B2B) enterprises were characterized by business owners seeking more efficient
methods of buying and selling their products and services to other similarly situated companies. Today, B2B companies recognize the constraints inherent in these approaches and are refining their supply chain management practices. The author points out that when products have both low demand and supply uncertainties, the basis of competition is efficiency. There are two dimensions of efficiency: Cost and the coordination of information. The paper relates that the ability to provide predictable demand patterns and a stable supply process will allow companies to improve their supply chain efficiencies so that the cost of providing the product to the customers is the lowest possible. Table of Contents Introduction Review and Discussion Background and Overview Phase One Phase Two Phase Three Current and Future Trends Conclusion
Published: November 12, 2006
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