The small business market, the coveted target of many
salespeople, is a myth. At least 85% of small businesses are not real
sales prospects; they are one-man shops, paper companies and fly-by-night shows. John Warrillow provides an invaluable service to
salespeople around the world by
explaining how to spot and eliminate this "sludge." He also tells how to segment viable companies to identify the best potential prospects. getAbstract.com strongly recommends that all salespeople read this priceless book.