Cold calling is dead. Do-not-call lists will consign the telemarketer to the dustbin of annoying business history. So what
do you do instead? Build your business on the basis of
referrals. Provide such outstanding service to your clients that they will want to introduce you to others. This is easier said than done, but when it is done right, it’s very
effective. Author Bill Cates provides a treasury of lore, some obvious but often ignored, some creative and new, all of it useful in building a referral-based business. He writes clearly, concisely and succinctly. getAbstract.com gladly recommends - or refers - Cates to you; his guidebook is practical for anyone in almost any business.