Co-authors Rick Frishman and Jill Lublin join Jay Conrad Levinson, author of the 1983 bestseller
Guerrilla Marketing , in
establishing the war plan for your guerrilla approach to
publicity. You supply the planning and persistence; they’ll supply the battlefield strategy. The authors take you into the newsrooms and show you how to generate publicity without making reporters dread your calls. You’ll learn how to turn rejections into opportunities and how to muster every tool in your arsenal most effectively, from press releases to e-mail. It’s a little too list-oriented, but this thorough manual does include plenty of sample materials, including bios, press kit components and printed promotional goodies. getAbstract.com recommends this book to savvy strategists who aren’t afraid of wanting - and getting - attention.