This intelligent guide to doing business in emerging markets offers solid, practical tips on market characteristics, strategies,
branding, packaging and other down-to-earth subjects. Vijay Mahajan and Kamini Banga opt for a long-range take on prospects in the
developing world. The book’s handy organization and
encouraging words on harnessing emerging markets’ potential make it a fine read. getAbstract finds that it presents a well thought-out approach to selling to the developing world, based on useful and rational advice.