This helpful, how-to manual explains the essential elements of writing white papers and using them to generate business as part of your overall
marketing plan. Author Robert W. Bly is a veteran practitioner. He covers every conceivable issue, from
appointing a writer to choosing appropriate images and
typefaces, to
distribution. He has a fluid style and
includes check lists that will give you a great framework for any white paper project. getAbstract recommends this handy guide to any marketer who is considering an "edu-marketing" strategy.