This book is a branded homage to the business acumen of Donald Trump, illustrating his success in
marketing everything from
cologne and shirts to commercial real estate and casinos. Author Don Sexton covers the basic building blocks of
marketing strategy. His writing is straightforward, and he includes worksheets and checklists for novices, though he offers little new for experienced marketers. He covers a wide range of topics, from the basics of media outreach to managing research and financial benchmarks for a marketing campaign. The examples are limited almost exclusively to the Trump Empire, given that this is part of the "Trump
University" series. getAbstract commends this as a good basic book on marketing.