Many salespeople don’t realize that selling to women requires a
different approach than selling to men. If you’re among them,
getAbstract says Delia Passi’s book is for you. Her main point is that women and men respond to
different communication cues, so if you want women to buy your product, you must adjust your presentation. Passi’s book has its flaws: despite its welcome brevity, it is disorganized and repetitive, and she often promotes outdated stereotypes. Still, the book serves as a good reminder that you must pay attention to the communication style that your customers prefer - no matter what their gender.