This paper is about the underlying themes of Naomi Klein's best-selling "No Logo" (2000), the "book that became a movement"
- a passionate anti-
globalization manifesto. The paper looks at the underlying themes of Fordism and post-Fordism, consumer culture and globalization, and analyzes Klein's arguments while drawing on a variety of sources, both literary, -- William Gibson, Aldous Huxley and George Orwell, and academic --Kennedy & Cohen plus contrasting Klein's socialist agenda with
libertarian principles.