• Sign up
  • ‎What is Shvoong?‎
  • Sign In
    Sign In
    Remember my username Forgot your password?

Summaries and Short Reviews

.

Shvoong Home>Business & Economy>Marketing & Sales>New Product Development Report Summary

.

New Product Development Report

Book Summary by: AcaDemon    


This paper reports on a new production line by Roscoe Foods, namely a new salsa. It analyzes factors such as competition
analysis, how the salsa will differ, reaction from the competition and market conclusion. From the paper: "This report will discuss the branding, and marketing for Roscoe Foods' newly developed salsa line. This line will be in direct competition with several other brands currently on the market. It will compete with Pace, Old El Paso and Chi-Chi's Salsa lines currently in production and distributed through major grocery chains such as Kroger's in the Northern United States, Winn Dixie in the South, and Waldbaum's in the North East."
Published: November 12, 2006
Please Rate this Review : 1 2 3 4 5

Bookmark & share this post

.