This
paper reports on a new production
line by Roscoe Foods, namely a new
salsa. It analyzes factors such as
competition analysis, how the salsa will differ, reaction from the competition and
market conclusion. From the paper: "This report will discuss the branding, and marketing for Roscoe Foods' newly developed salsa line. This line will be in direct competition with several other brands
currently on the market. It will compete with Pace, Old El Paso and Chi-Chi's Salsa lines currently in production and distributed through major grocery chains such as Kroger's in the Northern United States, Winn Dixie in the South, and Waldbaum's in the North East."