This
paper is an analysis of Malcolm Gladwell's,"The
Tipping Point- How Little Things Can Make A Big Difference." It reviews the
different theories posited in the
book about how to
market a
product, the different
factors that need to be considered when bringing a new product to market. Using examples from the book, the paper looks at what triggers were involved in turning around the images of Kentucky Fried Chicken and Hush Puppies. The paper suggests the ability to manipulate the 'tipping point' was key to their successful turnaround.