This paper reviews an article by Greg Winter that appeared in the "New York Times" about a major tobacco company's violation of the rules against
marketing cigarettes to youth. The writer details how R.J. Reynolds and other major tobacco companies
disregard court rulings that disallow the
targeting of youth in their
advertising campaigns. The various violations are detailed as are the ramifications that they have on the
health of today's youth as a result of cigarette smoking. The paper discusses some of the issues that nurse
practitioners can address when faced with
young smokers. These include the discussion of the long-term effects of smoking and the distribution of materials about the dangers of smoking in order to educate both youths and parents. The paper also details the articles views about the reckless disregard that the tobacco companies and their advertisers have for anything but the increase in profits.