A business plan for "Veggies and
Desserts", a range of high quality vegetarian entrees and desserts to be sold in natural food stores and supermarkets. The plan is laid out including objectives, mission, company
summary and ownership, start-up summary,
services available,
market analysis, market segmentation, strategy and implementation, competitive edge, sales summary,
management, personnel plan, financial plan, break even analysis, projected
profit, loss and cash-flow.