This paper presents a detailed
business and marketing plan for a new start-up in the music world. The paper shows how the company hopes to fill the void left by Napster and other companies which offered MP3 technology - the ability to download music digitally and listen to it on your PC. Point examined in the paper are the background and scope of the
market, the
mission statement of the company, SWOT analysis,
competition analysis, media and
advertising,
distribution and pricing strategies.