Is the study of logic relevant to
advertising? Is advertising, which is purely emotional, ever required to be also logical?
Logical fallacies are highly suggestive and persuasive. Every day consumers are bombarded with one persuasive
communication after another. These appeals persuade not through the give-and-take of argument and debate, but through the manipulation of symbols and of our most basic human emotions. With the growth of communication tools like the Internet, the flow of persuasive messages has been dramatically accelerated.