This paper examines some of the basic precepts of internet
marketing and discusses the
relationship between this form of marketing and
conventional marketing. The
advantages and
disadvantages of internet marketing are outlined and its effectiveness is compared to that of conventional marketing, evaluating which is the more
effective of the two. It includes an examination of common ways in which the internet is used to offer services or purchase goods. The paper concludes with an argument favoring internet marketing over conventional marketing. Table of Contents Introduction The Relationship between Conventional and Internet Marketing Advantages and Disadvantages of Internet Marketing Which Is More Effective: Conventional or Internet Marketing? Common Uses for Ecommerce Conclusion
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