The paper states that Nike is a very strong
company and is doing very little wrong now, but it still has
potential to grow. The team recommends that Nike develop a sister company to compete against the threat of low priced shoes. Very attractive paper with many pictures, tables and graphes. Table of Contents Introduction Competition
Industry Overview Inside Nike Future Background Mission Statement External Audit Opportunities Social Technological Environmental Economic Political/Legal Threats Social Technological Environmental Economic Political/Legal Porter's Five-Forces Model Rivalry Potential Entry of New Competitors Threat of Substitute Goods Bargaining power of Suppliers Bargaining power of Buyers External Factor Evaluation Matrix (EFE Matrix) Competitive Profile Matrix (CPM) Internal Audit Strengths General Management Marketing Operations Human Resources Research and Development Weaknesses General Management Marketing Operations Human Resources Financial Analysis of Nike, Inc. Performance of Nike in the Last Five Years Valuation Key Ratios & Statistics Key Investment Positives Fashion Trends Opportunities Internationally Brand Name and Global Market Share Positive Inflection Point in U.S. Demographics Inroads with Female Customers Key Investment Risks Potential for Loss of U.S. Market Share Lower-Margin Business The Mid-Price Shoe Segment Entrepreneurial Culture Exposure to Fashion Trends and Private-Label Goods Air Jordan's Popularity Marketing Overview Perceptual Mapping of the Footwear industry Internal Factor Evaluation Matrix (IFE Matrix) Tows Matrix Internal/External Matrix (I/E Matrix) Strategies Sister-Company Pro-Forma Income Statement Conclusion Appendix 1-9