This paper reviews the
history of policing, the changes in the public
image of the police
officer and the need for improving the image of the metropolitan police departments. The paper discusses that "
Community Oriented Policing" is the best example of how police department are using traditional marketing methods to improve public relations. The paper describes "Community Oriented Policing" as a friendly
attitude, frame of mind and an individual
commitment to address all quality of life issues surrounding a community, rather than just
violations of the law. Table of Contents Introduction Policing Throughout History Effects of Changes on Public Image of Police Officers The Role of the Media in Police PR Need for Traditional Marketing Efforts How PR Can Be Employed Recommendations for Improving Police PR Conclusion