The three
advertisements to be discussed in this essay - "Make every day delicious - Fancy Feast"; "Taste That Goes Right
To Your Bones - Tropicana"; "Now you can get even closer to Nature - Nature's Gate Organics" - provide excellent examples of how print media
advertisements make use of fallacious reasoning in promoting products to consumers. Central to this analysis will be Gilbert's theory of Multi-Modal Argumentation which allows us to appreciate how
arguments can function on not only the level of logic, but also that of emotion, physicality, and intuition (Gilbert, p.3). In the process of analysis, each advertisement will be broken down into its component arguments that will be subject to the analysis outlined above.