This
paper discusses the controversial
advertisements of Abercrombie and Fitch. The paper
points out the company's reliance on sexual images to advertise its products and the
controversy this advertising strategy has created. The paper points out that, while using nude models to
Advertise clothing may seem contradictory, it is actually quite effective. The intent of these advertisements is to sell an
image and then make consumers associate that image with the product. This is the objective of Abercrombie and Fitch and the reason for the controversy. The paper goes on to explain that parents and the general public feel that the image being sold promotes a
lifestyle without morals or values and that these advertisements have too much influence on adolescent behavior. Attached after the bibliography are two of the advertisements described in the paper.