This research paper attempts to show that
advertising and marketing are not quantifiable sciences like the physical sciences
where certain results can be expected after inputs of a certain amount have been put in. The paper shows that
marketing is a social science, which changes a lot with society and is currently going through a phase of transition due the new information technologies. Furthermore, the paper demonstrates that the job of
advertising is to pass on the information about products and services to consumers, and this method itself is undergoing change due to the changing influences of the Internet. This new medium gives the consumers many options, and the possibility of passing on misinformation to them in a convincing manner is becoming limited. Literature Review Is Advertising Untrue? Reactions to Advertising (?) Failures / Negative Effects The Development of New Media