This paper examines how there are numerous methods of scanning the environment, which include PEST and SWOT analyses and Porter's Five Forces. It looks at how these are used to detail and critically analyse the main
market and industry
factors that a company should consider when deciding upon market
entry strategies in the global playing field. It dicusses how one of the most important aspects of a firm's entry
strategy is the actual
mode of entry and therefore refers to the main modes of exporting, licensing, franchising, joint ventures and wholly owned subsidies (WOS) to illustrate how market and industry factors affect the entry mode choice. Specific reference is given to entering the Japanese market, using Boots, Starbucks, Toys 'R' Us and BMW as case
studies. Outline Introduction Market Entry Strategy Decisions PEST
analysis Political Economic Social Technical Japan in the Late-1990s SWOT Analysis Porter's Five Forces Model Conclusions References Other sources