This
paper explains that the University of Greenwich, located in Greenwich, London, plans to offer Masters level
courses in strategic
marketing management in Poland, assumedly through online courses. The author points out that, in addition to individual students, the Greenwich University also should
target local businesses in the region to encourage these entities to send their staffs for further
education to improve their knowledge base and consequently gain a competitive edge, especially because of Poland's
entry into the E.U. The paper relates that students have been entering the field of
higher education in Poland in growing numbers, but the participation, or market penetration, of students in Polish universities for higher degrees is lower than many other countries in the E.U. Table of Contents Country Selection and Economic Conditions Entry Strategy Targeting and Positioning Marketing Mix Conclusion