This paper examines how
technology has enhanced significantly the accessibility for researched
information. It looks at how
market research is used as a tool in every business, providing the managerial role with useful and
accurate information, and how its use is important in making accurate and effective decisions. The limitations of the research are also discussed with reference to secondary market research via the Internet. Outline Abstract Introduction Literature Review Method Personal Banking Market (Internet) Measurement Discussion of Results SWOT Analysis of the Banking Industry Conclusion