This paper discusses the marketing plan for the company, The Job Shop. The paper identifies everything a successful marketing plan should include when starting a
business from scratch including the following: SWOT and situational/environmental analysis, a look at the company's mission and objectives, product,
pricing,
distribution and
promotion strategies,
innovations, research,
controls and
recommendations. Table of Contents Introduction SWOT Analysis Strengths Weaknesses Opportunities and Threats Situational/Environmental Analysis Competitive Forces Legal/Political Forces Socio-cultural Forces Technological Forces Economic Forces Mission & Objectives Mission Statement(s) Target Market Selection Positioning Strategies Product Strategies Pricing Strategies Distribution (Place) Strategies Promotion Strategies Innovations, Research Controls Recommendations Bibliography