The most prominent technical inventions during the last five decades, besides the WWW, include the television, computer and
mobile communication. This paper shows that despite the fact that these other advancements have revolutionized consumer behavior and
business development, the WWW goes one step further. Not only does it allow for highly effective personalized, timeless and global interaction, but its features tandem with each of the other above mentioned technology. As demonstrated in this research paper, one can readily recognize the Web's impact on business by considering the degree to which it has transformed many conventional aspects of
marketing as well as created new avenues of reaching identified populations. In today's highly competitive marketplace, businesses that want to continue to grow and succeed have to incorporate the WWW into their marketing strategy. Paper Outline: Introduction History of Electronic Commerce Examples of Marketing via the WWW Conclusion References