This paper covers the
pricing of
toys to secure the top
market position and uses Wal-Mart, Toys "R" Us and Kaybee Toys to compare
different pricing strategies. It looks at several different ways marketers set a specific price for a certain product and market group and how they maintain this area. Finally it discusses Wal-Mart's market in toys to see why the most popular toy item projects them as a loss leader and why they choose this avenue.