The following document presents a
marketing plan for HyperSpa, Inc. HyperSpa's proprietary approach to what it calls "healing services" is
discussed at length, who it
plans to help and how, and how it plans to earn profits doing so. An in depth description of the prototype facility is given, and this is cross-referenced to other facilities that HyperSpa feels have fallen short compared to the HyperSpa model. Marketing issues relevant to the
company's operation are discussed, and recommendations made regarding the promotional campaigns the firm plans to undertake to increase its market share among the several segments it has identified. Executive Summary The Company SWOT Analysis Strategies Marketing Mix Conclusion