Marketing plays an
important role in the establishment of a product in the market. This
paper explains that developing a brand name and the uniqueness of a product is often the main objective of an
organization. Research and development of new
products and identifying new uses of existing products are the core issues tackled by organizations. The paper concludes that
Marketing plays a very important role in success of an organization and the profits that can be obtained over time. No matter how good or useful the product is, if the
consumer is not aware of the product or does not know applications of the product, it is inadequate.