This paper examines various aspects of Pepsico entering the Chinese
beverage market. It begins by providing an overview of
the business
opportunities in the Chinese snack food market, then compares them to opportunities in the Chinese soft drink market. It explains how strategies vary from country to country and how the Chinese marketing policy needs to adapt to their specific culture. Outline Introduction Opportunities in China for Snack Foods Opportunities in the Chinese Soft Drink Market Strategies Vary from Country to Country Conclusion