This paper examines various aspects of Pepsico entering the Chinese
beverage market. It begins by providing an overview of the business
opportunities in the Chinese
snack food market, then compares them to opportunities in the Chinese
soft drink market. It explains how strategies
vary from country to country and how the Chinese marketing policy needs to adapt to their specific culture. Outline Introduction Opportunities in China for Snack Foods Opportunities in the Chinese Soft Drink Market Strategies Vary from Country to Country Conclusion