This
paper explains the three main types of unethical behavior in selling cars are deceiving
customers, pushing products on customers before they are ready to buy and trashing competitors. The author points out that the ability of a
salesperson to be viewed by his customers as trustworthy relates to physical appearance,
attitude, the extent to which the salesperson
appears to have the customer's best interest in mind, whether the salesperson appears to be an expert regarding the
product and whether the salesperson uses the product himself. The paper stresses that
trust is an extremely important component in maximizing both sales and return customers; by treating customers well, being honest with them and offering a fair price, repeat business will be far more likely.