This paper examines the growth of the Internet, which has been the most astonishing technological phenomenon of the last
decade of the twentieth century. The author argues that Internet is a very powerful weapon for every company that wants to survive in today's market. The author examines how the Internet, which was conceived primarily as an
information exchange mechanism, is now being used as a kind of "
electronic marketing channel", on which consumers and organizations can "go shopping." It's impact on the economy has been significant and has led to the reshaping of many companies marketing strategy.