This paper explains that Internet
marketing may include features such as keywords, meta-tag strategies, newsgroups, mail
listing postings, banner advertising ideas, online promotions, links to other sites, online image development plans, content development plans and ideas, e-mail strategies, and several other innovative and interactive features. The author points out that a good Internet
marketing plan must help the organization to position the product or service in such a manner that the target audience can be reached; this operates in much the same way that a traditional business targets its product at a certain segment of people. The paper relates that if copywriters remember that negative
statements may be accepted as the truth, but positive statements will not be, then the advertisement will work better for them and will build up the trust of the customer in the product or service.