Internet
marketing not only plays a substantial role in the
exchange of goods and services but now, more than ever, the exchange
of money has become a marketable aspect of this new and growing market. Three methods of
exchange are of interest to this research and also to consumers and
marketing professionals. This work addresses PayPal, the RBC (Royal Bank) and also takes a broader look at the alternative exchange systems of credit card transaction processing. In these three methods there are clear indications of change in both demand and reliability.