This paper analyzes the key environmental influences on the
soft drink and beer industries in the United Kingdom, using the Political, Economical, Social, Technological (PEST)
Analysis. It also evaluates the
competitive environment by implementing Porters' Five Forces Analysis in order to compare the industries' competitive edge both today and in the future. The second section of the paper presents a SWOT Analysis for the two key players of each
industry and illustrates how they respond to the main drivers to change. Finally, the comparable future prospects are discussed in Section Three. The appendix includes an analysis of gathered data for the two industries. Table of Contents Introduction Environmental Influences I.1 Soft Drinks Industry I.1.1 Macro Environment - PEST Analysis I.1.2 Competitive Environment-Porter's 5 Forces Model I.1.3 Attractiveness of the Soft Drinks Market I.2 Beer Industry I.2.1 Macro Environment - PEST Analysis I.2.2 Competitive Environment-Porter's 5 Force Model I.2.3 Attractiveness of the Beer Market I.3 Soft Drink Versus Beer Industry-Comparison of the Attractiveness II Response of Key Players to the Changing Environment II.1 Soft Drinks Industry II.1.1 SWOT Analysis of the Key Players II.1.2 Response of Key Players to Main Drivers to Change II.2 Beer Industry II.2.1 SWOT Analysis of Key Players II.2.2 Response of Key Players to Main Drivers to Change III Comparable Future Prospects III.1 Soft Drinks Industry III.2 Beer Industry Bibliography Appendix