This paper examines how sales promotion is a major part of modern day
marketing activity and how there are many
companies
spending millions of pounds on promoting
financial products. It attempts to evaluate the use of promotions in financial services
marketing with reference to organizations within the financial services sector. It shows how advertising and promotional efforts have become more regionalised and specifically tailored towards targeting a specified audience and how companies and corporations in the financial services sector have begun to adapt to the Internet and to promote on-line support in recognition of the service.