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Customer Retention in a Retail Environment Book Abstract

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Abstract by : AcaDemon
Visits : 264  words: 300   Published: November 12, 2006
This paper describes a business research problem on a theoretical business, the methods for testing the hypothesis, the data collection method, sample size, assumptions, levels of measurement, and the descriptive statistics that will be needed. The study uses statistical data gathered from initiating research in a business, examining problems related to customer retention in a retail environment. The business is a large chain of bicycle shops in the Northwest United States. The Business Research Problem Methods for Testing a Hypothesis Data Collection Method Sample Size assumptions Levels of measurement Descriptive Statistic needed

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