Television in India
Indian
Television started off in 1959 in New Delhi with tests for educational telecasts.<2> Indian
small screen programming started off in the early 1980s. At that time there was only one national channel Doordarshan, which was
government owned. The Ramayana and Mahabharat were some among the popular
television series produced. By the late 1980s more and more people started to own television sets. Though there was a single channel, television programming had reached saturation. Hence the government opened up another channel which had part national programming and part regional. This channel was known as DD 2 later DD Metro. Both channels were broadcasted terrestrially.
In 1994, the government liberated its markets, opening them up to cable television. Since then, there has been a spurt in the number of channels available. Today, Indian silver screen is a huge industry by itself, and has thousands of programmes in all the states of India. The small screen has produced numerous celebrities of their own kind some even attaining national fame. TV soaps are extremely popular with housewives as well as working women, and even men of all kinds. Some small time actors have made it big in Bollywood. Indian TV has evolved to be similar to Western TV, including stations such as Cartoon Network, Nickelodeon, and MTV India.