The following paper will explore ethical and legislative actions
considered in the use of e-mail for
advertising, as they
relate to "SPAM". Details include what motivates advertisers to use unethical and dishonest
advertising tactics (SPAM). The paper also will explore a view of the artistic requirements and qualities of on-line vs. print and TV advertising. The benefits and disadvantages of each will be
considered, and how they may complement each other in an integrated marketing campaign.