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Shvoong Home>Arts & Humanities>Marketing Theory, Four Ps and use of SWOT Analysis. Summary

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Marketing Theory, Four Ps and use of SWOT Analysis.

Book Summary by: AcaDemon     


This is a 8-page paper in MLA format that discusses about the theory, Four Ps and use of SWOT analysis in marketing. Yes
there is a lot more to marketing than simply finding out what people want and providing them with a product that fits the research. But before going into the discussion, first we need to understand the concept of marketing. 8 pgs. Bibliography lists 4 sources.
Published: November 12, 2006
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