This paper discusses the book, "The Machine that Changed the World," written by James Womack, Daniel Jones, and Daniel Roos,
all from the Massachusetts Institute of Technology. The paper describes the five-year-long study that took them to 14 countries and cost the Institute around $5 million. The paper explains that this expensive, but extremely useful, study was conducted to closely analyze the production and
marketing strategies of
automobile companies in other parts of the world and compare them with those in the United States and Europe.