This
paper contends that
sports have graduated in the last half of the twentieth century from hobbies or pastimes into the
pure, unadulterated pursuit of profit. The
paper explains that
sports have become a commodity to be exploited as far as the market will allow. The paper presents a brief history of American sports. The paper examines the latest changes in business that have allowed the sports industry to grow, globalization and communications technologies. The paper claims that these two clearly go hand in hand to some extent. The paper states that both have contributed to the acceleration of the commodification of sports.