This paper contends that Walter LaFeber in his short book "Michael Jordan and the New Global Capitalism", which presents
the globalization of Michael Jordan and the impact of the National
Basketball Association (NBA), Nike's and others on the rapidly growing global economy, gives a feeling that globalization is a
multi-media "tail wagging the dog" sort of situation when indeed the opposite is quite true. The author points out that, although basketball has had a dramatic effect, it is by far not the only major globalization effort impacting so much of the earth as LaFeber would lead one to believe and several persons, such as Steve Jobs (Apple Computer and Pixar), Bill Gates and Ray Kroc (McDonald's), have had a greater impacts upon globalization. The paper asserts that, given the facts presented by LaFeber concerning the exploitation of labor, particularly by such firms as the Nike Corporation and others, he does raise the specter of conflict the world is just beginning to experience as "economic warfare", such as described by CAA/Oxfam and the Australia's Democratic Socialist Party (DSP). Table of Contents Thesis Statement The Selling and Globalization of Michael Jordan The Perception of Acceptance of Globalization The Specter of Conflict