The writer details the main points from the article by Turcotte. The paper explains that product
placement is when a product
is used by actors in films or in
television shows. The paper discusses the benefits of product
placement in movies and in television programs, as seen in the article. The writer concludes that Turcotte's article is excellent, but that because of the rapid changes in how movies are being distributed in the past few years, Turcotte may have to review his findings in light of the mass distribution of DVDs within six months of a movie's original release. Table of Contents: Implied Endorsements Far Reach (Long Life & Global) Low Cost Low Clutter High Profile Optimum Viewing Environment A Captive Audience