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You must have heard a lot about Google cash, Google Ad Words, Google Ad
Sense etc. Yes thousands of people adapted Google methods to earn money. Most of them are making good amounts by promoting Google and its advertising campaign. Small timers like Bloggers, small web owners also can earn good money by promoting Google. Also they can attract targeted clicks by promoting Google.
I will try to explain how you can work with Google in a simple way. Google Search is the most popular search engine and you must have used it again and again to get information and products you want. On a search result page you must have seen some advertisements by Google. These are pay per
click campaigns sponsored by Google. The ranking is decided by quotations and those who bid high will get the first place. When you use some word for the search, for example Digital Camera you see a lot of advertisers who sell camera. Those who are able to sell more will get high preference by virtue of high rates they have quoted. This way of campaign is called Google Ad
Words and prospective seller will buy
key words at higher rates. It is also called the Pay per Click (PPC) marketing.
Recently Google started putting their
ads on their pages only. But they put their ads on all sites that hosted by other servers. Such ads are inserted by Google based on the content of their site. It is automated and search spiders (crawlers) are used to sense the content of the site and insert ads related to the content. This way of advertisement is called Ad Sense marketing.
Affiliate marketing persons buy tricky key words and pay for it. In turn they will get targeted audience and the probability of selling a product or service is easier. For example an affiliate is getting US $ 2.00 for a lead and he buy a key word that is related to the site for US $ 0.10 or so. If ten out of hundred clickers register that site the affiliate will get some US $ US $ 20.00 from the campaign. He has to pay US $ 10.00 to Google for their service. The affiliate profit is US $ 10.00 and imagines if he has selected a popular key word and getting 1000 plus clicks a day. All sites offer such statistics free of cost. They have some data available like the click through rates, conversion ratio etc.
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