A study of Dell and its unusual and highly-profitable
business strategy which strongly excludes
middlemen. Selling direct to the buyer provides not only economic benefits inherent in maintaining virtually no inventory and lower distribution cost, but also allows them to interact directly with their customer. This paper discusses the history of Dell and how Michael Dell came to establish this very successful
hardware company. It details several big deals that Dell has made with companies such as IBM and HP which will help them prosper in the future.