This paper explains that
positioning in
strategy management is defined as the act of seeking, placing, and optimizing something in relationship to the competition and surrounding environment. The author believes that, currently,
Wal-Mart's strategy for profit and revenue generation is a model that none of the
competitors in the retail
market can match. The paper stresses that, for a new entrant into the market, identifying the critical niches of the other competitors in the field is the factor that will ensure success or failure of the organization.