In this case analysis, the current business situation of the TV Guide
Corporation is investigated. This analysis is done
from a marketing perspective, and assesses and applies marketing concepts to a real-life situation at TV Guide magazine. In this case study, a situational analysis, which reviews TV Guide
corporation, and its main product, TV Guide, along with additional offerings is shown. A brief history of TV Guide is given; the corporation's current business situation is assessed. A
comprehensive SWOT analysis is given. This analysis lists the Strengths, Weaknesses, Opportunities, and Threats (SWOT) that are faced by TV Guide. A comprehensive recommendation for the marketing strategy is given for TV Guide. Finally, a conclusion summarizes the important information given in the other sections.